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Sam Bodkin ’12CC Brings Orchestras into Millennial’s Living Rooms

Charley Locke, October 14, 2016

IT WAS A Wednesday night in the Bedford-Stuyvesant neighborhood of Brooklyn, and 40 people—mostly millennials—sat cross-legged on a cramped living room, drinking craft beers and taking off their jackets to reveal the flannels underneath. Around 8pm, the introductions and recommendations for farmer’s markets died down, as Sam Bodkin stood to announce the night’s entertainment: two violinists, one cellist, and a violist playing selections of quartets by Haydn and Brahms.

Bodkin, the founder of Groupmuse, wasn’t always a fan of classical music. Growing up, he had the same vague connotations that many young people do: stuffy, boring, made for people with white gloves and white hair. But after a friend played him Beethoven’s Große Fuge Opus no. 133 in college, he was hooked. “It was such frantic and bothered music, even though it was written in the 1820s,” says Bodkin. “I became an overnight evangelist, making mixtapes for anyone who would listen.”

After meeting a group of young people studying at the New England Conservatory in Boston, Bodkin realized how much more powerful chamber music was when performed live. He was convinced that other young people would feel the same way, if it weren’t for the prohibitively steep entrance cost to stuffy symphony halls. So in 2013, Bodkin started Groupmuse, a company that has hired over 1,200 young classical musicians to play small concerts in living rooms across the country.

Each Groupmuse consists of two 25-minute sets of instrumental music: the first set is always from the classics, and the second is up to the performers. “We’ve had Dvorak and then string quartet arrangements of Guns and Roses, we’ve had Chopin on the piano and then Brazilian choro music,” says Bodkin.

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