“There are only so many freelancers with headphones on that need a desk in a coworking space” – Amol Sarva, Knotel
An increase in number or volume is one way to measure a growing market; evidence of diversity is another. Indeed, the flexible workspace industry isn’t just growing in size — it’s also branching out into new avenues and giving way to new business models.
One brand that’s identified a fresh opportunity within the market is Knotel.
Recognizing the steady increase in demand for flexible workspace, the company is carving out its very own niche in New York City and recently proved its worth by raising $25 million in Series A funding.
But Knotel distances itself from that of a coworking operator.
“There are only so many freelancers with headphones on that need a desk in a coworking space,” says Amol Sarva, co-founder of Knotel. “For us, the challenge is to crack the real market, the leases-for-real-companies market.”
Knotel operates by partnering with building landlords under profit-sharing deals to create custom headquarters for midsize companies and established CEOs. Under the tagline “Tailored headquarters on demand”, they work closely with growth-oriented organizations to create bespoke, flexible office environments that align with their clients’ brands.