Founder Stories

Jordana Kier ’14BUS, Founder of LOLA

Three years ago, Jordana Kier ’14BUS, and Alex Friedman knew that they were facing a major opportunity: Women were concerned with the ingredients and materials going into their products, and the multi-billion dollar tampon industry was woefully behind the times, making it ripe for disruption. So, they quit their jobs and started a company focused on crafting feminine care products with 21st-century values and consumer expectations in mind.

LOLA emerged, dedicated to simple products, modern convenience, and transparency of what’s going into its wares. The company offers organic cotton feminine care in customized assortments, at customized cycles, delivered to your door.

Kier and Friedman launched their strong brand to overwhelming success, closing a $7 million round in Series A funding, bringing the company’s total funding to just over $11 million in three rounds. But it’s not just VCs who are chomping at the bit to get in on the ground floor — according to Forbes, Allison Williams and Lena Dunham of the hit HBO series “Girls” have both invested in the company and Equinox clubs now stock their tampons nationwide.

LOLA’s commitment to safe and natural organic materials and eco-friendly product and packaging design is resonating with their market, as is their dedication to making information on women’s health and LOLA feminine care products accessible to as many women as possible. Through LOLA Gives Back, the company helps women in need gain access to feminine care, donating nearly 400K products to-date. Reaching young women, LOLA’s First Period Kit offers a full suite of products alongside content to help girls learn about their changing bodies and discern what products work best for them. There an accompanying e-book – LOLA’s personal, honest, real-life guide to your first period (co-written by leading pediatrician Dr. Lisa Stern) – as a free, downloadable resource at

If you’re interested in learning more about LOLA and its thoughtful array of products, check out the company’s website.

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