About Us

Adam Royalty

Adam Royalty comes to Columbia Entrepreneurship from the Stanford Hasso Plattner Institute of Design the d.school.  Since his arrival in the fall of 2014, he has been co-teaching “Launching New Ventures” and “Green House” with Professor Dave Lerner at Columbia Business School.  In the 2015 Spring semester Adam is co-teaching a course aimed at helping students conceive, test, plan, pitch, and launch social ventures with Professor Sarah Holloway at SIPA.

Adam heads up The Columbia Design Lab offered by Columbia Entrepreneurship to the University community to use as a set of tools, methodologies, and resources for turning ideas into actionAdam and the design team teach young Columbia entrepreneurs how to use the methods and mindsets of design-thinking to understand problems more deeply and solve them in innovative ways

The Design Lab supports:

  • Early stage entrepreneurs who want to understand more about their customers and drive towards a seamless product-market fit
  • Teams wanting to take an interdisciplinary approach to solving ambiguous problems
  • Faculty and instructors looking to incorporate design-based experiential and project-based learning

For more information, write us a entrepreneurship@columbia.edu