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Columbia Entrepreneurship Design Studio

Innovation Grant Info Session – Design Diagnosis

Innovation Grant Design Diagnosis
This info session will be led by Designer-in-Residence Adam Royalty. Using a human centered design approach, he will help you flesh out the knows and unknowns of your innovation plan. In particular, he will focus on understanding the people you are trying to impact, learning from existing solutions, and generating ways to test out some of your core hypothesis. The goal is to strengthen your Innovation Grant submission by articulating it’s key features.

About Adam
Adam Royalty comes to Columbia Entrepreneurship from the Stanford Hasso Plattner Institute of Design the d.school. Since his arrival in the fall of 2014, he has been co-teaching “Launching New Ventures” and “Green House” with Professor Dave Lerner at Columbia Business School. In the 2015 Spring semester Adam is co-teaching a course aimed at helping students conceive, test, plan, pitch, and launch social ventures with Professor Sarah Holloway at SIPA.

Adam heads up The Columbia Design Lab offered by Columbia Entrepreneurship to the University community to use as a set of tools, methodologies, and resources for turning ideas into action. Adam and the design team teach young Columbia entrepreneurs how to use the methods and mindsets of design-thinking to understand problems more deeply and solve them in innovative ways

About the Columbia Entrepreneurship Design Studio
At the Columbia Entrepreneurship Design Studio we teach students, alumni and faculty customer-centric methodologies for developing innovative, and practical solutions to ill-defined problems.

These methodologies, called “human-centered design”, give entrepreneurs, students, and faculty an agile approach to gaining critical customer insights and integrating them into their products, services, and businesses.

We encourage innovators to delve into the needs of market segments, frame customer problems, rapidly generate prototypes, and build viable solutions. Through workshops, sprints, and projects, the Design Studio brings diverse members of Columbia’s community together to build innovative solutions.