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Tamer Center for Social Enterprise @ CBS

Spark Workshop Searies: BlackOakTV | Building Advocacy Through Entertainment

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About two-thirds of black people in the United States pay for a subscription video on demand (SVOD) service, such as Netflix. But the underwhelming number of shows centered around black stories and characters contributes to the prevention of black viewers, who watch more long-form video content than any other ethnicity, from subscribing to SVODs at higher rates. For instance, of the current original scripted comedies and dramas aired on Netflix, only seven percent have majority black casts. 

Not only does this dearth of representation keep potential subscribers from committing to a streaming service, it also negatively affects how black people view themselves and how others in society perceive and interact with black people and black culture. 

BlackOakTV is on a mission to super-serve black viewers around the world with entertainment and information reflecting their lives and experiences while eliminating the underrepresentation and misrepresentation of black people in media that promotes antagonism against black people across the globe.

Join this interactive workshop to brainstorm innovative ways to deliver entertainment content that also addresses today’s societal challenges about race and social justice.