The Columbia Schools of Business and Journalism and
Columbia Entrepreneurship

Google Ventures Partners
Jake Knapp and John Zeratsky

On The Publication Date Of

How to Solve Tough Problems and
Test New Ideas in Just Five Days

Moderated by
Columbia University Prof. R.A. Farrokhnia

Tuesday, March 8    •     6:30 – 8:30 pm
Columbia Campus   •   2950 Broadway
Journalism Pulitzer Building
Lecture Hall, 3rd Floor

“Sprint offers a formula for testing ideas that work for startups
…a must-read for entrepreneurs of all stripes.”
                              — Eric Ries, author of The Lean Startup

Register Today

Student Discount Code: “CUstudent38”
Columbia Alumni Discount Code: “CUalum16”

“Jake Knapp and Google Ventures have refined an efficient,
hands-on approach to solving your
product, service
and user experience design challenges.”

    — Tim Brown, CEO of Ideo

From three partners at Google Ventures, Sprint is a unique and iterative five-day process for solving tough problems, proven at more than a hundred companies. Facilitated and moderated by Prof. R.A. Farrokhnia (Columbia Schools of Business & Engineering), the event will feature a case study of an actual Sprint at Google Ventures, followed by a moderated and interactive Q&A with the authors.

Entrepreneurs and leaders face big questions every day: How do you bring an idea to reality for validation and eventual launch? How can you gather quantifiable data to help you get your startup idea off the ground and raise capital? What’s the most important place to focus your effort, and how do you start? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire way to answer these important questions: the Sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

This event is sponsored by Columbia Business and Journalism Schools + Columbia Entrepreneurhsip.  Special thanks to the Knight-Bagehot Fellowship Program at Columbia Journalism School + the Eugene Lang Entrepreneurship Center at Columbia Business School.

Register Today

Student Discount Code: “CUstudent38”
Columbia Alumni Discount Code: “CUalum16”

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