Startup Directory


Beaker, founded by Lizzy Trelstad ’16CC, is a content platform that helps consumers discover the beauty, personal, and home care goods they need—even when they don’t know how to ask for them.

Beaker utilizes a proprietary chemical database to audit products by their ingredients and claims, then publish results as definitive product ratings. Its innovative approach to product review gives consumers rigorous yet accessible insights into product quality and safety, while providing a new medium of credible and transparent content for participating brands. Beaker is on a mission to empower consumers to make easier, more informed choices about the chemistry in their homes.

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