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With the increased use of plastic money and loyalty programs in the world today, Cardback was created to help people optimize their card and wallet spends, in an attempt to maximize benefits and savings using them.

Cardback enables it’s users to see their best way to pay for all payments done using a credit, debit, prepaid, loyalty card, or a mobile wallet. These recommendations are based on several factors like card features, special offers, earning, redemption and conversion of reward points, fee structure of cards, interest-free days, and a lot more. When recommending a card or wallet to pay with, Cardback also quantifies the exact savings on each card and wallet held by users, along with a detailed explanation. An important thing is that Cardback does not take any card numbers or sensitive information from users, hence it is 100% safe to use!

Founded by Nidhi Gurnani and Nikhil Wason ’09SEAS in 2013, Cardback got its first round of investment from Morpheus Gang in February 2013. In July 2014, they raised $170,000 via LetsVenture. Google’s India MD, Rajan Anandan, Sunil Kalra, Rishi Srivastava from Microsoft have led the round along with Alok Mittal, ex-Canaan Partners India MD, among others. It is currently targeted towards these 6 cities in India: Delhi-NCR, Mumbai, Bengaluru, Pune, Chennai and Hyderabad.

Cardback was seen as one of the promising start-ups by NASSCOM (National Association of Software and Services Companies) and featured in the NASSCOM Emerge 50 list in the year 2014. It has also been covered by several prominent media publications like The Economic Times, NDTV, Gizmodo.


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