Cleat Street was born to provide sports bettors an opportunity to receive the betting advice that they desire without being squeezed for fees.
Dan Rubin ’19BUS always had a passion for sports analytics. His fondest memory from childhood was collecting baseball cards with his dad and comparing the statistics of each player. This passion continued through his formal education as he wrote econometric papers on predicting the success of college basketball players in the NBA and worked as a teaching assistant for the sports analytics class at CBS. While he wouldn’t consider himself a professional sports bettor, his proprietary sports betting algorithms have generated substantial returns and helped pay for his business school tuition.
With the repeal of PASPA in 2018 and the legalization of sports betting in the United States, Dan recognized that the demand for sports data and betting advice was growing immensely. However, when a sports bettor begins paying for data subscriptions and purchasing picks from unverified sports analysts, sports betting can turn into a terribly negative-sum game. Dan figured that there must be a better way.
Cleat Street was born to provide sports bettors an opportunity to receive the betting advice that they desire without being squeezed for fees. Cleat Street’s vision is to create the premier platform for sports bettors to engage with verified sports analysts. Sports bettors receive the advice they seek and engage with analysts on our platform. Analysts, who historically have monetized their algorithms through subscription models, can earn alternative income on Cleat Street by receiving compensation based on their audience size on the platform. As more analysts are onboarded, more content and resources will be available on the platform, leading to a more engaged audience.
Visit Cleat Street to learn more and look for on the app debuting on the App Store in Fall 2019.