Startup Directory

Coast

Coast is a functional beverage that brings health & wellness to the alcohol industry by mitigating the damage caused by alcohol, allowing customers to enjoy a drink without compromising their health goals.


Chris Picerni ’19BUS and his partners came up with the idea for Coast in 2018.  Friends since childhood, they shared a similar philosophy on life and health, and would often compare notes on diet, exercise, optimizing sleep cycles, and staying sharp mentally. Many of these conversations happened over a drink or two. While they enjoyed the social aspect of drinking, they fundamentally knew it was bad for their health and felt like a cheat. That led to the question, why did they work so hard to be healthy in all aspects of their lives except drinking? What could they do to continue to enjoy their social lives while not compromising on health?

With a PhD, MBA, and JD between them, they set about finding a solution and started Overland Health, with a focus on bringing cutting edge scientific research to the consumer space.  After many iterations and hundreds of tests, they launched their first product, Coast, in 2019.

Coast is a functional beverage that brings health & wellness to the alcohol industry by mitigating the damage caused by alcohol, allowing customers to enjoy a drink without compromising their health goals.

The first holistic solution to the damage caused by drinking, it is engineered to limit cellular damage leading to improved physical performance, mental sharpness, and skin health. Rough mornings? Sure, it helps with those too. You can now maintain your health goals and productivity without compromise.  You earned it, now enjoy it!

Visit the website https://coastdrink.com/ to buy Coast and learn more about the science!