Startup Directory was borne out of the vision of EMBA student Gary Li, ʼ18BUS for offering professional-grade kitchen products to the home kitchen enthusiast. With the boom of the Food Network, popular cooking shows, food blogs, Instagram & Pinterest, and do-it-yourself “kitchenspiration”, Gary believed that we’re witnessing a never-before-seen revolution in cooking, dining, and entertaining.

Gary used his experience in product sourcing and business development for a leader in the professional food service equipment space and identified an opportunity to leverage incredibly strong manufacturer and supplier relationships to build the ForTheChef platform.  Now the venture utilizes professional industry know-how combined with the household passion for cooking. As a result, he has curated an unparalleled catalog of products ranging from cookware to bakeware to kitchen utensils that are offered at an unbeatable value.

Our kitchen enthusiasts aim to inspire the chef within you by seeking to curate and offer the best value products for your tabletop and kitchen. Our goal at is to spark the culinary spirit in everyone and to liven up kitchens and tabletops everywhere.