Carly Bigi ’17BUS and Erin Jaeger ’17BUS came up with Thread Counsel when they were management consultants struggling to find high-quality, well-tailored workwear at an affordable price point. They found themselves wasting full days hunting for work clothes on the weekend while their male counterparts had several options to buy affordable, well-fitted suiting in minutes. The problem is that women shopping for affordable workwear staples are limited to styles cut from pre-existing size patterns that are made to fit an “average” woman’s shape – and no woman is “average.”
So Carly and Erin involved real women in their solution. Rather than using one fit model for sizing, Thread Counsel takes a data-driven approach that is based on over 10,000 real women’s measurements and offers each piece in multiple shapes per size (think: a more straight up-and-down size 6 versus an hourglass size 6). Thread Counsel’s hybrid business models combines the low cost advantages of pattern-produced apparel with the superior fit and style preferences of custom tailoring.
Thread Counsel is launching its beta sheath dress in Fall 2017 and a full collection in Spring 2018. Sign-up to keep up with the latest!