Tryll is a recommendation platform all about you, your experiences and those of your friends.
Founded by Annabel “Kiki” Morgan ’19BUS and Eric Morden ’19BUS, tryll is a recommendation platform all about you, your experiences and those of your friends.
Tryll brings structure to what is currently fragmented across numerous players within the industry, allowing for users to easily track, share, follow, seek and access their experiences and those of the people whose opinions matter most – friends.
The idea originated a few years ago when Kiki was at a beautiful cocktail bar in Thailand, one of those that you’d like to keep track of and share as a recommendation. Sadly, Kiki knew that she would soon have forgotten the name of the cocktail bar and wished there was just something that allowed you to easily keep track of your experiences and share them with friends.
Fast forward to 2018: Columbia Business School, New York City, Lighthouse, late evening – this is when Kiki approached Eric and told him about tryll. Eric loved the idea and the partnership commenced.