Columbia Entrepreneurship

Workshop - Developing a Sample Starter Social Media Strategy
2016-07-12 09:00 - 12:00 UTC | General Assembly NYC West, 10 East 21st Street, 4th Floor , New York City, NY, 10010, United States
General Assembly West
10 East 21st St. 4th Floor
Register Today
About This Class
Having a social media strategy paves the way for successful execution across social channels. Often an individual or organization will say “We/I need social!” and then create handles, post a few pictures and start down a road of engagement that has no end goals, lacks a clear way through and most importantly is lacking any guiding principles. This class is the intro on how to start or step-back and re-start a social media strategy.
Students will walk away with a clear sense of how to begin, what sections to include, how to decide what’s working and what isn’t, the best ways to set goals and begin meeting them, how to engage (or not) with fans/followers and the importance of developing tone, approach, cadence and a clear voice that will help you/your organization connect with a variety of users. We will explore parts of a strategy that are must haves and the ones that are nice to haves and how making a strategy a “working-document” will be vital to digital growth.
Takeaways

Understanding of the importance of a social strategy
Background on how to set goals and expectations before creating a strategy
Information on outlining a social strategy based on goals/needs/desired outcomes
How to create a social media strategy
How to get buy-in from the right parties (if needed)
How to execute the strategy
Quick overview and tips on measurement, analytics, and updating strategy based on those findings
Prereqs & Preparation
Understanding and some use of social media platforms. Including but not limited to: Facebook, Twitter, Instagram, Tumblr, Pinterest, WordPress/Medium, LinkedIn.

About the Instructor
Terry Rice, Digital Marketing Consultant – Terry Rice has been in the Digital Marketing field since 2007 – most notably, helping businesses achieve their marketing goals while working at Adobe and Facebook. He’s utilized both Paid Search and Facebook Marketing across several verticals including E-Commerce, Financial Services, and Technology. Combining a mix of creativity and data driven decision making, Terry is an expert at designing profitable marketing solutions. During his career, he’s worked on direct response and lead generation campaigns for companies including, Dell Computers, 1800Flowers, Home Depot, and Best Buy. He holds an MBA from the University at Buffalo, with a dual concentration in Marketing and Business Consulting.

TechNY at TechSuds
2016-07-12 18:00 - 21:00 | Black Barn Tavern, 19 E 26th St, New York City, NY, 10010, United States
You’re invited to join
TechNY at TechSuds
for an evening of networking with industry peers at
Black Barn, a stylish new restaurant & bar in the heart of Flatiron
TechSuds is a unique opportunity to socialize and interact with your peers from all aspect of New York’s tech scene. There are no annoying interruptions, speeches or presentations. Best of all, its free if you preregister!
Free admission with preregistration
($15 at the door)
Sponsored by Hooch – A private cocktail society.
Hooch gets you one free drink a day – every day – at any of our venue partners across NYC, Miami, Los Angeles, Dallas, Austin & more!
Download the app today, enter invite code “blackbarn” and get your first month for only $1, PLUS the first round at TechSuds is ON US! Cheers! (get.hooch.co)

Silicon Alley: Happy Hour + Networking Event
2016-07-12 18:30 - 20:00 | Tavern29, 47 E 29th St, New York City, NY, 10016, United States
Register Today
Mark your calendars and spread the word among Columbia alumni and friends in the New York City area!!
Every second Tuesday of the month the Columbia Venture Community will be meeting for drinks and networking at Tavern29 in NoMad.
Tavern29’s rooftop bar is a perfect spot to meet-up, however, if you have a favorite bar or restaurant and want to propose a venue for our next happy hour, shoot your suggestion to dawnquaker@gmail.com.
Also, if you’re interested in hosting or co-organizing a future event, please fill out this form and someone will get back to you shortly! http://goo.gl/forms/dAo8ZxWiaH

NYTech Monthly Meetup and After Party
2016-07-12 19:00 - 21:00 | Skirball Center at NYU, 566 LaGuardia Place, New York, NY, 10012, United States
Our next Monthly Meetup will take place on Tuesday, July 12th 2016 at 7 p.m. at the Skirball Center at NYU (566 LaGuardia Place.) Tickets went on sale for this event on June 8th and will be available while supplies last. Secure your seats at: http://www.meetup.com/ny-tech/events/229675481/
In celebration of RaisedBy.Us Week, this month’s Meetup theme is social good– we’ll be announcing demos soon. You can find the details of this special week in our featured partner section below.
And you should definitely stay for the afterparty this month – free ice cream will be provided by this month’s sponsor, Ulster County!
THANK YOU to Ulster County New York for Sponsoring this Month’s Meetup:
Ulster County New York invites techpreneurs and remote workers to discover an alternative, attractive way of life less than 100 miles up the Hudson River. Lower costs, four-season recreation, charming towns and villages, renowned artist community, and active and growing tech community – all less than 2 hours away. Techpreneurs are invited to visit one of the many top Ulster County events this year for FREE, including the Woodstock Film Festival, Garlic Festival, Hudson Valley RibFest and more. Visit www.UlsterForBusiness.com for details and more information on Ulster County, NY.
