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X-WR-CALDESC:Events for Columbia Entrepreneurship
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DTSTART:20170101T000000
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DTSTART;TZID=UTC:20181114T103000
DTEND;TZID=UTC:20181114T120000
DTSTAMP:20260505T181628
CREATED:20180907T144746Z
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SUMMARY:Data Science Institute-Industry-Innovation Seminar: Johnson & Johnson
DESCRIPTION:OPEN TO ALL\n\n\nREGISTER HERE\n\n\nAmel Lageat\, Senior Director\, Consumer Business: “People centric approach to optimize Data Science\, Commercial impact and Leadership”\n\n \nWednesday\, November 14\, 2018\n10:30AM – 12:00PM\nSchapiro CEPSR\, Davis Auditorium (412)\n \n\n\n\nAbstract: In a world of Infobesity\, analysts\, engineers\, professionals\, executive leaders\, and people now have access to more data and analytics opportunities that we can ever make sense of. However\, a genuine people centric approach can provide the sharpest guidance in designing relevant strategies and solutions: it makes data\, models\, and analytics more meaningful and purposeful\, and also leads to marketing and commercial impact in global organizations.  In this talk\, I will use various business examples to discuss this premise\, including negative targeting (voluntarily deciding to not advertise to a person)\, the UX of marketing mix modeling (who is the real user?)\, and servant leadership to data experts (what does it look like?).\n\n\n–\nBio: Amel Lageat is heading up Global Analytics for the Johnson &Johnson Consumer Division. She has spent the last 20 years leading various commercial organizations within J&J (Marketing\, Market research and analytics)\, in France\, the UK and the US. Her recipe for impact is a fruitful combination of data\, curiosity and empathy.
URL:https://entrepreneurship.columbia.edu/event/data-science-institute-industry-innovation-seminar-johnson-johnson/
CATEGORIES:Columbia Data Science Institute
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DTSTART;TZID=UTC:20181114T180000
DTEND;TZID=UTC:20181114T200000
DTSTAMP:20260505T181628
CREATED:20181107T204419Z
LAST-MODIFIED:20181107T204431Z
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SUMMARY:Data Science Institute Poster Session: Smart Cities
DESCRIPTION:Mudd Hall\, 500 W. 120 St.\, New York\, NY 10027\nRoom/Area: 407 (Data Science Institute)\n\n\n\nThe Data Science Institute invites you to poster session that will highlight some of the recent and current research done by our centers. Open to the public an larger Columbia community. Light refreshments provided.\n\nEvent Contact Information: \nData Science Institute\n212-854-5660\ndatascience@columbia.edu
URL:https://entrepreneurship.columbia.edu/event/data-science-institute-poster-session-smart-cities-center/
CATEGORIES:Columbia Data Science Institute
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