BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Columbia Entrepreneurship - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://entrepreneurship.columbia.edu
X-WR-CALDESC:Events for Columbia Entrepreneurship
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20150101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20160712T090000
DTEND;TZID=UTC:20160712T120000
DTSTAMP:20260408T234630
CREATED:20160705T203312Z
LAST-MODIFIED:20160705T204247Z
UID:3844-1468314000-1468324800@entrepreneurship.columbia.edu
SUMMARY:Workshop - Developing a Sample Starter Social Media Strategy
DESCRIPTION:General Assembly West\n10 East 21st St.  4th Floor\nRegister Today\nAbout This Class\nHaving a social media strategy paves the way for successful execution across social channels. Often an individual or organization will say “We/I need social!” and then create handles\, post a few pictures and start down a road of engagement that has no end goals\, lacks a clear way through and most importantly is lacking any guiding principles. This class is the intro on how to start or step-back and re-start a social media strategy. \nStudents will walk away with a clear sense of how to begin\, what sections to include\, how to decide what’s working and what isn’t\, the best ways to set goals and begin meeting them\, how to engage (or not) with fans/followers and the importance of developing tone\, approach\, cadence and a clear voice that will help you/your organization connect with a variety of users. We will explore parts of a strategy that are must haves and the ones that are nice to haves and how making a strategy a “working-document” will be vital to digital growth. \nTakeaways\n\nUnderstanding of the importance of a social strategy\nBackground on how to set goals and expectations before creating a strategy\nInformation on outlining a social strategy based on goals/needs/desired outcomes\nHow to create a social media strategy\nHow to get buy-in from the right parties (if needed)\nHow to execute the strategy\nQuick overview and tips on measurement\, analytics\, and updating strategy based on those findings\nPrereqs & Preparation\nUnderstanding and some use of social media platforms. Including but not limited to: Facebook\, Twitter\, Instagram\, Tumblr\, Pinterest\, WordPress/Medium\, LinkedIn.\n\nAbout the Instructor\nTerry Rice\, Digital Marketing Consultant – Terry Rice has been in the Digital Marketing field since 2007 – most notably\, helping businesses achieve their marketing goals while working at Adobe and Facebook. He’s utilized both Paid Search and Facebook Marketing across several verticals including E-Commerce\, Financial Services\, and Technology. Combining a mix of creativity and data driven decision making\, Terry is an expert at designing profitable marketing solutions. During his career\, he’s worked on direct response and lead generation campaigns for companies including\, Dell Computers\, 1800Flowers\, Home Depot\, and Best Buy. He holds an MBA from the University at Buffalo\, with a dual concentration in Marketing and Business Consulting.
URL:https://entrepreneurship.columbia.edu/event/workshop-developing-sample-starter-social-media-strategy/
LOCATION:General Assembly NYC West\, 10 East 21st Street\, 4th Floor \, New York City\, NY\, 10010\, United States
CATEGORIES:General Assembly
END:VEVENT
END:VCALENDAR