Startup Directory

The Drop

Alexis Beechen ‘15BUS

We’re a wine company that respects the past – the players, the style, the grapes! But the past has passed and life got fast. (The answer was never at the bottom of a bottle anyway.) So we twisted tradition, bent wine to our will, and put it in a can. Let’s forget the corkscrew without being screwed. Finally, wine packed to keep up with us.

We were sipping rosé, sailing the open seas, when something went wrong, we smashed the stash after a little crash and lost the lot. Then we came up with a cunning plan “why don’t we make Rosé in a can?” Think it. Do it. Done.

The Drop can currently be enjoyed in New York and California with plans to turn the whole country rosé by 2017. You can catch The Drop and keep up with #thatroselife by checking us out at