Startup Directory


After seeing business owners and entrepreneurs like themselves struggle with commercial real estate, Jonathan Wasserstrum ‘12BUS, Justin Lee, and Aron Susman decided to create a better way. In 2011, TheSquareFoot was created. TheSquareFoot is an online platform for commercial real estate leasing. Tenants can more easily search and manage the process while landlords and their agents can better market and manage their properties online. TheSquareFoot provides a holistic approach that begins with educating the tenant, presenting them with space options, allowing them to connect directly with landlords or a pre-vetted TSF agent, and finally helping them find furniture, telecom equipment, commercial movers, and other providers to get their business ready for business.

TheSquareFoot is in more than five markets and has helped more than 100 companies find new homes for their business. They were in the 2013 Winter Class of Entrepreneurs Roundtable Accelerator and have raised a seed round.

Jonathan Wasserstrum graduated from Columbia Business School in May 2012. Prior to business school, Jonathan worked in the International Capital Group at Jones Lang LaSalle where he advised foreign and domestic clients on more than $3 billion worth of transactions globally. Jonathan has a BA in Economics from Emory University.