Seth Harlem `15CBS and his cofounder wanted to combine everyday social gatherings with accessible social justice. With their new app, they’ve virtually turned wine into water.
ToastBack is a data analytics and mobile adtech platform for alcohol brands. Using ToastBack, users can propose toasts to friends while they’re out, or even at home enjoying a drink. For every toast, ToastBack donates money to clean water projects for every toast submitted through the app. Users can then brag about their donations through the app, and track how many people their toast has helped.
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