LOLA is a new feminine care brand offering 100% cotton tampons in BPA-free plastic applicators via a subscription service. Products are sourced through Europe, packaged in the U.S. and sold direct-to-consumer on mylola.com. LOLA is for women of all ages who care about what’s in their products and want a natural and convenient alternative to traditional big-box feminine care brands. We deliver where and when she needs it, in the absorbency breakdown and delivery cadence that she needs it.
How are you disrupting the feminine hygiene industry?
There are a few ways LOLA is different from other feminine hygiene products available today. Most importantly, LOLA tampons are all-natural products and customers are able to customize their box of eighteen tampons by choosing the breakdown of supers, regulars and lights. The second way we’re standing out is our brand as a whole -women have really related to a brand that is “for women by women.” We’ve taken a thoughtful approach to what LOLA product looks like, what it feels like, what voice we use to speak to our customers, and eventually, we’ll have more content available for women to learn about reproductive and menstrual health. The third piece is convenience: a lot of women buy feminine care in a frantic rush. LOLA is here to provide regularity, predictability and organization for women with an otherwise busy lifestyle.