Ben Horowitz discussed his new book, What You Do Is Who You Are, with Fast Company:
When I started as a CEO, I spent a lot of time asking wise people: What should I be focused on as a CEO? What’s important? A lot of them said, “Focus on the culture.” And I would go, “Great. How do I do that?” Nobody could articulate how to do it or what it meant. It’s very complex and abstract: How do you get people to behave the way you want them to when you’re not looking? There was no instruction manual on this. So I thought the book was needed, and that’s kind of what drove me to want to write it.