In her role as Senior Director of Marketing and Communications, Yvette tells the story of Columbia’s culture of innovation, dynamic entrepreneurship initiatives, and its world-class entrepreneurs. She is also Chief Communications Officer in Residence at the Columbia Startup Lab, mentoring ventures on their branding, PR, and communications strategies.
Yvette has 15 years of experience in the public, private, and education sectors. She started her career leading communications at an early-stage startup, and has built outreach strategies from the ground up a few times since. She has prepared senior staff at startups and major companies for media interviews, congressional testimony, and events, and garnered coverage in The New York Times, The Wall Street Journal, The Economist, USA Today, Reuters, The Washington Post, The Atlantic, CNET, and more.