Introduction to Human-Centered Design
Course number: IEME E4200
Fall Semester 2016, second half, 5 consecutive Fridays
November 4 – December 9, 2016, [9:00 – 12:00 + 1:00 – 2:30]
0 credit, P/F on transcript
Class will meet in CEPSR 750
APPLICATION INFORMATION
Students must apply for entry into the course by midnight on October 20th. The course begins on November 4 and continues for 5 Fridays until December 9, 2016. For more information, check the Course Description and Syllabus
This class is open to graduate students from Columbia Engineering and Columbia Business School, as well as advanced undergraduate students with permission of instructor. Students from GSAPP and other schools are also welcome to apply to the instructor. Enrollment will be limited to 50 students. Today design has emerged as a key differentiator among the most valuable brands, products, and services in the world. The reason for this is customers, consumers, constituents, employees – the users -are now in control. Users are more discerning, they have more choices and are more comfortable exercising their choice. Users are demanding that their products and services work for them in the fullest sense: that their total experience is as good as it can be. Companies, other organizations and even governments are finding that they have to address the demands of their users, and do so with an unaccustomed urgency. If they do not, their users will exercise their choices and change brand, change behavior, or even change their government.