Startup Directory

FSA Store

FSA is the only e-commerce and information website that sells over 4,000 Flexible Spending Account eligible products as well as provides tools and resources for participants to use and manage their accounts. It is a simple and convenient option for the 30 million U.S. consumers with FSA accounts.

Jeremy Miller ’10BUS, Founder & President, recognized the need for FSA after a successful career managing and growing small businesses, where his responsibilities included managing HR and the FSA account process for employees. He found that the confusion and inconvenience surrounding FSAs resulted in employee frustration and ultimately the forfeiture of their tax-free income.

Initial funding came from the Columbia Business School’s Lang Fund as well as other Angel investors. Since inception, the company has closed two successful rounds of financing for a total of $2.8M, amassed a customer base in excess of 60k, partnered with 125+ FSA administrators to reach FSA holders directly, and has exceeded site and revenue expectations every quarter.

Jeremy graduated with a B.S. in Business Administration from U.C. Berkeley and received his MBA from Columbia Business School. He lives in NYC with his wife and two children.