Startup Directory


Fur started as a conversation between sisters. Emily and Laura Schubert (both ’11BUS) were discussing exciting trends in beauty towards natural products, defining your own beauty, and away from prescribed standards. The duo then realized that available body hair products were not in line with this movement – the ingredients were harsh, the packaging was unsophisticated, and they focused only on removal – hair as a problem.

So, together with close childhood friend Lillian Tung ’11BUS, they launched Fur, the first daily pubic hair and skin care line, in 2015. Fur is about taking care of the unique environment of body hair and skin with elevated, natural products – to treat it like your fur, which is what it is, not an embarrassing growth that must be removed.

FUR has been featured in over 100 publications including Vogue, Allure, Marie Claire, and Fortune, and is currently offered in many fine salons, spas, beauty and lifestyle stores as well as online at