Startup Directory


RentCity, co-founded by Brandon Procak ’13CBS, is a minority led, data-driven company designed to end renter’s remorse by providing a voice for tenants and transparency for apartment seekers through our proprietary RentCity Score, first-hand reviews, and our RentStories blog and podcast.

We founded our company knowing that tenants rarely get the upper hand. RentCity is committed to raising the voice of tenants in New York City because there isn’t a place for us to share our rental experiences. Nearly 2/3 of tenants experience renter’s remorse within the first 3 months of living in a new apartment. Whether it’s a neon sign, 5 AM deliveries, awesome doormen or noisy neighbors – anything that affects quality of life–tenants should know what it’s like to live in an apartment before signing a lease. Leases oblige tenants to fork over tens of thousands of dollars in annual rent, and the decision is often made in less than 20 minutes. Nowhere else in life do we make considerable financial decisions with such little information.

Since launching in March, we have rated over a half million buildings with the RentCity Score, collected over a thousand first-hand apartment reviews, established key partnerships with rental ecosystem innovators, including a virtual apartment touring company, and published thought-provoking podcasts and blogs that invite interesting New Yorkers to share their RentStories and provide essential knowledge for tenants.