Lauren Amery ‘16BUS
Tired of apparel for my favorite activities (golf, tennis and skiing) being an afterthought for big and small brands alike, I decided to create a brand with these sports at its core, a brand that will serve women’s sartorial sensibilities and competitive ambitions. Named for the heroines of Atlas Shrugged and To Kill a Mockingbird, Dagny Scout is a bold, smart brand that empowers women to push the limits and test the status quo.
A little bit tom boy, a little bit executive, Dagny Scout is a sports apparel brand that recognizes that women can have it all. Inspired by the sophistication and simplicity of the modern woman, Dagny Scout focuses on style, quality, fit and functionality first and the rules last drawing on the influence of contemporary design aesthetics and adapting that to the functional needs of female athletes.
After over a year of research, ideation, and testing, the first collection of Dagny Scout golf apparel will be ready to hit the market mid-summer 2016. Made in New York from high performance technical fabrics sourced from the best Italian, American and Taiwanese mills, the inaugural Dagny Scout collection consists of tops, skirts and dresses designed to keep women cool, comfortable, and looking good from the course to the clubhouse.