From Marketing Analytics to Pounding Nails,
Retail Experts Does it All.
Eduardo Andrade ‘15BUS, founder of Retail Experts, has an unflappable nose for business and he knows a good deal when he sees one. That’s because his current venture is not his first rodeo, he has experience in a wide array of markets. Armed with an undergraduate degree in Mechanical Engineering over the past decade, he founded ventures in his native Mexico as varied as water purification, energy, and retail. It’s in this last vertical that he’s currently making his mark.
Retail Experts is a full-service branch expansion service that provides everything from marketing to brokering to construction for retail stores looking to expand their business. Eduardo combines two sets of expertise: marketing and construction. The combination provides his differentiation and his profitability.
His clients are successful retailers who want to expand. His process begins with an evaluation of what makes the retail location work. Is it a unique offering in the current location? Is it the local demographics? Is it the client’s brand? Then he scouts the target location for the new store. Do the same success components exist there? Great questions, Retail Experts has the answers.
Once Eduardo and the client agree on the new location, Mr. Andrade changes hats and breaks out his expertise and relationships in construction. From sourcing materials, to negotiating leases to finished carpentry, Retail Experts is a one stop shop.
“The marketing analytics piece really differentiates us and provides the widest margins in our revenue mix” says Eduardo, “but we drive the bulk of our revenue off the construction side of the business.”
It’s the kind of service most expanding retail brands could only dream of finding. And with Andrade’s savvy, he’s expanding quickly to offer his services to a wider range of customers in the new year.
To learn more about Retail Experts, check out Andrade’s promo video here, and learn about the technology used by one of the leading experts in retail consulting.