Serial entrepreneur Steve Blank is credited with launching the Lean Startup Movement, and revolutionizing the practice and teaching of entrepreneurship and innovation. He has redefined how to build successful startups by teaching entrepreneurs how to rapidly search for a successful business model by using customer development and agile engineering.
Blank first began teaching his Customer Development class at the University of California, Berkeley’s Haas School of Business. The concept of engaging students in experiential learning and encouraging them to test the market by talking with potential customers became the basis of Lean Startups and the Lean LaunchPad class that is now taught around the world at top tier universities.