Organic tampon startup Lola has closed a $7 million Series A round of venture capital financing as it grows its product line in an increasingly competitive market.
The round, led by Spark Capital, brings Lola’s total fundraising to $11.2 million — with $10 million of that having been raised in 2016 alone. The women-led startup closed a $3 million seed round led by Lerer Hippeau Ventures in February.
Among investors in this Series A: actress and women’s health advocate Lena Dunham, who joins Girls costar Allison Williams as a Lola backer. (Williams got on board at the seed stage.)
“I invested in Lola because I believe their product is removing stigma from women’s reproductive processes while also giving us healthy, stylish options for taking care of period business,” Dunham said via email. “As an advocate for women’s health and a lover of female run businesses, this relationship is just a natural fit.”
In December, the New York-based business added ultra-thin organic cotton pads with wings and pantyliners to its product mix, which also includes non-applicator tampons.
“It turns out women really do care about the contents of the full menstrual set,” said Lola cofounder Alexandra Friedman.
Friedman, cofounder Jordana Kier and their team will use this funding to add to Lola’s headcount, develop new products, invest in marketing, and acquire customers.