Before starting Frustum Inc. (Acquired) Jesse Coors-Blankenship GSAPPʼ10 was a professor at Columbia University where he taught hundreds of graduate students how to use generative design technologies. Generative design is when artificial intelligence and human know-how combine to automatically design mechanical parts from user requirements. This revolution in design is what Jesse pioneered at Frustum Inc. The startup grew to a small team of twenty as they commercialized their pioneering and patented technology. Jesse joined PTC after the acquisition of Frustum to continue to lead the commercialization effort within PTC.