OPEN TO ALL COLUMBIANS
Treating Psoriasis: What drives patients and caregivers to use treatment information websites?
Facilitated By Ashley Lim ’12CC,
Founder and CEO of CuraHub
Wednesday, November 15th, 2017
6-8 p.m.
Refreshments included with RSVP
Uris Hall, Room 141
3022 Broadway
New York, NY 10027
Overview
CuraHub is a patient-friendly product search website for chronic disease patients, starting with patients suffering from psoriasis. Every year, over $60B is wasted from ineffective treatment for autoimmune diseases. CuraHub aims to lower costs and improve patient outcomes by empowering patients with knowledge and curating treatment product options directly for patients. Their vision is to help find optimal treatment for each and every patient.
Areas for discussion
- Which consumer segments should CuraHub target?
- What features are most valued by the target customers?
- What makes online treatment information gain or lose credibility?
Facilitator Biography
Ashley Lim ’12CC, Founder and CEO of CuraHub
Ashley grew up close to her grandmother, who suffered health complications from obesity. This ignited Ashley’s interest in medical treatment and personal healthcare, which have become her lifelong passions. Her goal is to share this interest with others through CuraHub. CuraHub aims to empower patients with knowledge of treatments and to advance medical research.
Prior to CuraHub, Ashley worked in healthcare consulting at the Boston Consulting Group and Booz & Company. She has a BA in Chemistry from Columbia University, and is currently completing her MBA at Wharton.
Ashley reads the nutrition labels on all her food and counteracts the calories by dancing ballet and choreographing Kpop.