Startup Directory

Dendwell

Dendwell creates the single place to effortlessly get inspired and shop for your home online. 

After emptying her savings account for a studio apartment in central Harlem, Dendwell founder Tenlie Mourning ’18GSAPP spent weeks living in an empty room trying to order furniture and home decor online. After three months, it was so overwhelming that she moved out — and then started a company to fix it. 

Dendwell is founded on the belief that being intentional about the things we own and how we arrange them fundamentally matters. Today, online home shopping looks like countless tabs of overcrowded, outdated marketplaces selling cookie-cutter products and listicles from lifestyle blogs and websites on products or decor ideas. Inside an integrated platform, Dendwell curates products made by brands not sold on mainstream marketplaces and publishes smart content for inspiration and advice. By enabling users to save their favorite products and content into projects, Dendwell creates the single place to effortlessly get inspired and shop for your home online.