Startup Directory

FUR

FUR is the first daily pubic hair and skin care line.  We launched in October 2015 with a focused product line that now includes Fur Oil, Stubble Cream, and Ingrown Concentrate.  FUR has been featured in over 100 publications including Vogue, Allure, Marie Claire, and Fortune, and is currently offered in many fine salons, spas, beauty and lifestyle stores as well as online at furyou.com.

FUR started as a conversation between sisters.  We were discussing exciting trends in beauty towards natural products and defining your own beauty, and away from prescribed standards.  As we talked, we realized available body hair products were not in line with this movement – the ingredients were harsh, the packaging was unsophisticated, and they focused only on removal – hair as a problem.  Fur is about taking care of the unique environment of body hair and skin with elevated, natural products – to treat it like your fur, which is what it is, not an embarrassing growth that must be removed.

FUR was founded by sisters Emily and Laura ’11BUS  Schubert and close childhood friend Lillian Tung ’11BUS.  We brought together a diverse and complementary skill set: Emily had worked in art direction and at Vogue L’Uomo, Laura was a former management consultant at Bain, and Lillian’s previous position was in new product development at L’Oreal.  We look forward to bringing many more products to market to care for your FUR!