Startup Directory

Little Things

Founded by Joe Speiser ’01GS, LittleThings is the #1 digital lifestyle destination that publishes engaging, meaningful content for women across generations.

LittleThings employs a growing team of 100+ media professionals, creatives, and digital experts that help scale and distribute impactful stories across the social web. With an unparalleled audience of 55.5 million monthly uniques, LittleThings achieves the highest engagement per article and garners 275 million monthly cross-platform video views.

Joe has founded five businesses and successfully exited the last two to private equity (Epic Advertising & PetFlow). After establishing PetFlow in 2010, Joe and Alex realized the potential of its highly dedicated, niche audience and had the foresight to expand the business into LittleThings. Today, LittleThings is the only digitally native media property that scales uplifting content while influencing women across generations. Joe was featured in Business Insider’s Silicon Alley 100 list as one of the “Most Inspiring and Influential People in New York Tech.”