Startup Directory

Archibald Optics

After discovering the world of Japanese optical expertise — one that’s often overlooked by the Western fashion industry, that tends to favor speed and margins over quality — Rohan Dhir, ʼ11BUS decided to step in. He co-founded Archibald Optics, aiming to bring the impressive Japanese optical craft to a wider audience — and to disrupt the industry status quo in the process.

Archibald Optics now has offices in New York and London, and the glasses are available for purchase online. Since the glasses are handmade and shipped directly from Japan, Dhir’s priority is to connect customers with the glasses makers directly. You’re encouraged, however, to make an appointment to see the collection, and have a cup of tea while you’re at it.

Visit the website to browse and buy glasses, and try them on in the comfort of your home with the “home try-on” option. Check out a beautifully executed video detailing the Japanese craftsmanship Archibald Optics are known for.