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Borobabi, founded by Carolyn Butler ’18CBS, is a sustainable circular economy for maternity and young children’s clothing.

As children grow, so do the piles of clothes that no longer fit. Parents do their best and donate outgrown items, but where do these clothes really go when their life cycle is over? The answer may be surprising: even donated clothing usually ends up in landfills. 

Borobabi was created to end this course of purchase and waste. The online circular retailer focuses on responsibly renting maternity and children’s clothing, instead of selling kids clothes that often sit – unworn and unloved. At Borobabi, high quality clothing cycles through multiple families, extending the life of the garments. We care for each item and make stylish organic designs affordable for all, until they’re ultimately recycled.

Borobabi‘s clothing designers only use ethical labor and all-natural raw materials. And the dedication to sustainability doesn’t end here! Through partnerships with several companies, Borobabi fully recycles and composts our clothing, possible because they’re made of naturally-derived materials like cotton, wool, and linen.

Families rent brand new or pre-loved clothes on a month-to-month basis, for as long as they fit. Members seamlessly return items when they’re finished – pre-paid labels included. Before garments make their way to a new family, Borobabi‘s “pristine clean” laundry partners create the least amount of waste possible, while still using completely safe detergents for young children’s health. 

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