Startup Directory

Cohort 2 – Bundle Organics, Founded by John Mascari ’08CC

John’s first company, Bundle Organics was acquired by 1908 Brands!

Bundle Organics launched with the first-ever line of vitamin- fortified juices made specifically to support expecting moms’ health and fetal development. Today, Bundle carries dozens of consumables designed to address the unique nutritional needs of pregnancy, nursing and fertility. The brand’s products are available in nationwide retailers including Target and buybuy BABY.

Now John is on to his second venture: Blueland, which is reimagining conventional cleaning and personal care product to eliminate the need for wasteful single-use plastic packaging.


How has the Columbia Startup Lab helped you on your journey?

Through CSL we were able to recruit talented team members and connect with thought leaders that helped us refine our strategy from PR to customer acquisition and retail execution.