Startup Directory

Cartful Solutions LLC

While working with marketers to measure and improve advertising campaign performance, Tim Petrella `15CBS identified the consistent over-performance of personalized campaigns. Cartful Solutions LLC was founded to apply these same successful principles to the art of recommending products.

Cartful Solutions provides eCommerce sites with a fast and persuasive product recommendation solution —  it uses a “needs-based” recommendation approach, where shoppers describe how they plan to use a product and the platform translates those needs into recommendations. This style of recommendation is well-suited for any high-consideration product category like sporting goods, electronics, appliances, travel, gift giving, food and wine, and financial services. Cartful’s platform also allows the sellers to include their own brand voice in the recommendation process, thereby turning product recommendation into a meaningful marketing touchpoint.

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