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Can Two Columbia Entrepreneurs Turn Neuroscience into Moneyball?

The simulation only lasts five minutes. That’s what Jordan Muraskin kept saying. Five minutes and you can be back out with your teammates, taking batting practice. Five minutes and you can slip that funny-looking thing off your head, the console that looks like a luminescent swim cap. Five minutes and your athletic career could be changed forever.

The baseball player from Bradley University still stared at him with a crossways look that cried, just what is this supposed to be about?

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