Deborah Jackson founded Plum Alley just over 5 years ago.
She is an entrepreneur who invests in women entrepreneurs and brings other women (and men) along for the exhilarating ride.
A Wall Street veteran, Jackson wanted to do more to help advance meaningful women-owned businesses than her work with previous firms had allowed. She wanted to be personal and focused; hands on.
“When I started the company, I knew the mission; I knew what I wanted to do but I wasn’t clear or certain about what was the right strategy to go about that.”
Seventy percent of successful businesses end up with a different business strategy than they started with. Being discovery-driven, learning from failures as well as triumphs is a key tactic when launching a start-up. Jackson is a model of discovery-driven business-building.