This event was held on Tuesday, July 16, 2013
“These are the new leads. These are the Glengarry leads.
They’re for closers”
— David Mamet
Generating Clicks Video (15 min)
Landing Page Optimization Video (20 min)
Closing Leads Video (20 mon)
So, you’ve built your platform, your business model shows every sign of being massively scalable and yet, something seems missing. Oh yea, we gotta close sales. This interactive panel discussion addressed generating web visits, search engine optimization, lead generation and closing, closing, closing.
Three back-to-back mini-keynotes and panel discussion videos are posted:
Seth Dotterer, VP of Marketing at Conductor the leader in search engine optimization technology empowering enterprise marketers like; FedEx, Angie’s List, BestBuy and marketing giants like WWP, ymarketing and groupm discussed SEO tactics for generating the click. View the video here
Rani Nagpal Chief Marketing Officer and Co-Founder of Sixth Revision, a full service digital agency specializing in branding and comprehensive digital marketing campaign execution drilled down on landing page strategies and how creative can help turn visits into leads. View the video here
Brent Metz CEO of Felix which powers local commerce by connecting consumers with businesses at the moment they’re ready to make a purchase is passionate about sales focused on how cost per customer acquisition is related to customer value and ultimately how everything is connected to sales. See his video here
The panel discussion (see video here) was led by Derek Lee, Co-Founder of LG Fairmont Group Mr. Lee is a serial entrepreneur whose ventures have specialized in quantitative finance, social media, advertising technology, and real estate. Derek’s most recent ventures (LG Fairmont Group and RealVertical) focus on combining modern Internet and mobile-based customer acquisition with hyper-efficient resource allocation to the real estate industry. Mr. Lee has lectured at top graduate business programs in the US as well as in China. Mr. Lee holds a B.S. in Finance from the University of Virginia and an MBA from Columbia Business School.